30+ years of ideas, pitches, people and growth.
I’ve spent more than three decades working in creativity — from Graphic Designer and Art Director to Executive Creative Director and Chief Creative Officer. Along the way, I’ve lived and worked across the UK, France, Switzerland, Canada and the US, led multidisciplinary creative teams of 100+ people and partnered with some of the world’s most forward-thinking agencies and brands.
It’s given me an unusual combination of hands-on craft, international perspective, C-suite experience and creative leadership. I know how to find the idea, shape the story, build the team, make the work and, importantly, sell it in the room.
A constant throughout my career has been new business. I genuinely love a pitch. I’ve helped agencies win major accounts across global campaigns, product launches, brand experiences, digital, film and cultural institutions — getting to the heart of the brief, identifying the win themes, developing the creative proposition, crafting the narrative and building the materials that make a pitch memorable.
Most recently, as Chief Creative Officer at Gallagher & Associates, my role extended beyond creative leadership into marketing, new business and growth. I helped shape the company’s positioning and creative vision, led major pitches and proposals, and worked with teams to turn ambitious creative thinking into commercial opportunity.
I believe creativity should grow businesses. Great work matters, but so do sharper propositions, compelling stories, better pitches and teams that trust each other enough to do something brave. Partnership, teamwork and trust have always been fundamental to how I work.
Today, back in my home city of London after many years overseas, I bring that experience directly to agencies and creative teams when they need it — particularly around high-stakes new business, pitches and projects that could benefit from another experienced creative brain in the room.
No empire building. No desire to replace the team. Just fresh thinking, experience, craft and a genuine enthusiasm for helping make something great — and giving it the best possible chance of winning.
Helping agencies grow through creativity. One pitch at a time.

