For those must-win pitches, sometimes you need a fresh perspective in the room.

Too often, the all-important RFP becomes a side hustle — squeezed around the day job rather than given the focus and creative firepower it deserves.

I partner with agencies and creative teams on high-stakes new business — getting to the heart of the brief, identifying the win themes, finding the idea, shaping the story, building the deck and creating the materials that make a pitch memorable. And, when needed, I join the team to deliver it in the room.

I bring 30+ years of international creative experience, having lived and worked across the UK, France, Switzerland, Canada and the US. I’ve worked my way from Graphic Designer and Art Director to Executive Creative Director and Chief Creative Officer, leading multidisciplinary creative teams of 100+ people along the way. It’s given me an unusual combination of hands-on craft, international perspective, C-suite experience and creative leadership — helping some of the world’s most forward-thinking agencies win major accounts and turn great creative thinking into growth.

Helping agencies grow through creativity. One pitch at a time.